Welcome to the website of International Business Research

International Business Research is a student run project of the University of Groningen. IBR conducts research for mainly Dutch companies in two emerging markets each year.

Aimed at performing quality research at cost price for Dutch companies and non-profit organizations in emerging markets outside Europe, IBR is the largest and longest running research project of its kind in the Netherlands. The quality of the project is guaranteed by an Advisory Board and a Board of Recommendation. Tailor-made professional market research, conducted by IBR, is an effective way for your company to gain knowledge of the business possibilities, opportunities and challenges. The entire research will be carried out at cost price.