Today that is true as ever.
But not just for those ‘at the top’. As the balance of power is shifting so are the opportunities to speak, and therefore to influence.
The conference industry has exploded; employees are required to share their ideas, information and progress with a presentation; business leaders must take-a-stand, in good times and bad; pitches are an everyday sales tool.
In this move towards a new equilibrium, communicating clearly & authentically is a must.
This is where public speaking coach and trainer, Tara Phillips, comes in.
She believes that effective communication is the key to success. And research backs this up. Research carried out by the Carnegie Institute of Technology shows “85% of financial success is due to skills in “human engineering,” your personality and ability to communicate, negotiate, and lead. Shockingly, only 15 % is due to technical knowledge.”
With this in mind, Tara has a burning desire to empower speakers. She teaches and coaches professionals at all stages of their career, the craft of public speaking. This ensures they’re the best representation of themselves & their message when it matters most.
Tara is an accredited coach & trainer with 14 years public speaking experience. Clients include the management teams of Heineken, Deutsche Telekom & Bosch. CEO’s of the Schiphol Group, Geant and WeTransfer have also worked with her. Since 2010, she has coached at many major European TEDx events, including Amsterdam, Berlin & CERN. Two of her speakers have gone on to TED.com as a result of their work together, clocking up over 2.5 million views.
In Tara’s fun and interactive session you will learn 3 crucial and easily implementable approaches that will bring more buy-in and confidence when you speak in public.
You will improve your impact by learning tools to communicate your ideas with clarity and conviction.
1) Start with the end in mind. Learn how to get clear on your goals for the presentation, what you want to achieve, what the audience must take away. Create one clear message that will steer the whole presentation.
2) Strong beginning; even stronger end. Engage and connect with the audience from the first moment until the last. Learn how to capture attention and keep it.
3) Talk to hearts and minds. Persuasion and influence comes in many guises. Understand the importance of bringing your message logically and emotionally.
If you want your communication to be the key to your success be sure to attend this masterclass!