EBF/CS Business Academy theme

EBF/CS Business Academy 2019

The topic of sustainability is becoming more and more important nowadays since the global warming threatens the existence of our planet. Hence, we as the generation of the future, have to cope with the increasing pressure to adjust our daily lives and habits towards more sustainability. Not only our daily lives will have to change in some ways, but even more the practices of major businesses. Especially technology corporations such as Intel or Sony have started to focus on making our lives more sustainable by introducing smart home systems. These systems aim to fully automate homes by adjusting the use of electricity for example. Next to that, companies which do not focus on producing smart products, will also have to adapt their business strategy towards a more sustainable way in order to remain competitive. So whether or not we will work in companies with a direct link to smarter and more sustainable living, we as business students will have a major influence on the future sustainability of our world. Therefore, we would like the Business Academy 2019 to deal with the combined topic of sustainability and smart living in business strategies by looking at various companies which managed to pursue this “smart sustainable strategy” in some way. The focus should lie on how our role as business students will be able to have an influence on this change of strategy. Furthermore, not only the business life should be covered but also the movement towards smart cities and homes to ensure that in one way or another the students will take away something worthy for their future whether or not they are actually going to work in companies focusing on smart products.

"Smart Sustainable Strategy" Sub-Themes

Probably the easiest way for students to start implementing sustainability in their lives is by adjusting parts of their lifestyles. This area of our topic touches a lot of different subjects. Since there are a lot of things that can be done in order to implement sustainable strategy in our lifestyles. Sustainable living is a lifestyle that attempts to reduce an individual’s or society’s use of the Earth’s natural resources and personal resources. Practitioners of sustainable living often attempt to reduce their carbon footprint by altering methods of transportation, energy consumption and diet. A pursuit to lessen society’s usage of natural and personal resources is a lifestyle towards sustainable living.
One major part of our generation´s smart future is the upgrading of today´s housing towards smart housing. The technology behind the idea of smart home is called the Internet of Things which enables a house to be “intelligent”. Any device capable of doing something autonomously is smart and therefore able to simplify our future life at home. Whether we think about a changing the settings of a thermostat, turning on the lights or controlling the door lock, all of this is part of our future way of living. For this reason, we as students are interested to learn more about the future trends of smart housing, the technologies behind it and the firm strategy enabling such innovative technologies. Smart home not only promises to transform the way we live but also presents a major business opportunity for technology companies and tech entrepreneurs. We are now still at the start of this new way of living but soon we will not be able to imagine a life without it which is why our ambition is to understand what we are expecting here.
One of the most interesting subjects about the future, is what will happen to cities. Not only does the rise in urbanization needs to be tackled, the cities need to be sustainable as well. To get this result data has to be collected from citizens, devices, and assets. Which will be processed and analyzed to monitor and manage traffic and transportation systems, power plants, water supply networks, waste management, law enforcement, information systems, schools, libraries, hospitals, and other community services. In short, the cities need to be as efficient as possible in order to be as sustainable as possible. This event will help you to get a better understanding about this and to see in what way economics can be applied in these cases. This will happen through interesting speakers, company visits and specially made cases.

Business Academy is organised by the FEB Career Services and EBF