EBF/CS Business Academy
EBF/CS Business Academy 2019
Smart Sustainable Strategy: our contribution in the future of living
The topic of sustainability is becoming more and more important nowadays since the global warming threatens the existence of our planet. Hence, we as the generation of the future, have to cope with the increasing pressure to adjust our daily lives and habits towards more sustainability. Not only our daily lives will have to change in some ways, but even more the practices of major businesses. Especially technology corporations such as Intel or Sony have started to focus on making our lives more sustainable by introducing smart home systems. These systems aim to fully automate homes by adjusting the use of electricity for example. Next to that, companies which do not focus on producing smart products, will also have to adapt their business strategy towards a more sustainable way in order to remain competitive. So whether or not we will work in companies with a direct link to smarter and more sustainable living, we as business students will have a major influence on the future sustainability of our world. Therefore, we would like the Business Academy 2019 to deal with the combined topic of sustainability and smart living in business strategies by looking at various companies which managed to pursue this “smart sustainable strategy” in some way. The focus should lie on how our role as business students will be able to have an influence on this change of strategy. Furthermore, not only the business life should be covered but also the movement towards smart cities and homes to ensure that in one way or another the students will take away something worthy for their future whether or not they are actually going to work in companies focusing on smart products.