IBR Possible Project Objectives

What kind of research will you do?

Commercial Activities
Interesting parties, such as:

  • Potential clients
  • Potential distributors
  • Local companies

Competitor Analysis
The characteristics of competitors in a specific area can be mapped out, such as their:

  • Strengths and weaknesses
  • Products and services
  • Prices
  • Quantity
  • Quality

Consumer Behavior
Potential and/or current target groups can be mapped out and with this:

  • Their size
  • Their buying behavior
  • Their purchasing power
  • How to segment within these groups
  • The areas in which these groups are concentrated

Distribution Analysis
The potential distribution channels can be analyzed by the selection of:

  • Possible agents
  • Joint ventures
  • Strategic alliances
  • Evaluation of current activities employed by representatives and agents

Feasibility Research
Evaluation of:

  • The feasibility of entering the markets of Myanmar, Thailand and China
  • The attractiveness of different entry modes
  • Specific needs for entering the markets of Myanmar, Thailand and China

Import- and Export Analysis
The import- and export possibilities of a company can be evaluated together with their logistic and legal aspects.

Sector Analysis

Insight in specific sectors can be of great value for a company:

  • A sector’s trends, opportunities and threats
  • Suppliers
  • Buyers
  • Distributors
  • Competitors
  • The infrastructure of a specific sector

The possibilities for the outsourcing of activities of a company can be investigated as well as the costs and conditions.